Before you start blogging, you should do a few things. Prepare and do analysis. I learned this early in 2012 when I started doing my own SEO. If you don’t do this, you have no starting ground and have no idea where you rank already. One of my SEO clients told me that the competition check I did for them, opened their eyes to a service their competition was doing and they were not aware of!
I’ll start with this fun exercise, open an Excel spreadsheet and open a Google window, do not be logged into your Gmail account while doing this.
Now, write out 10-20 of your services. Example: Computer Repair, Data Backup, Data Recovery, etc. Then search in Google that service + your town, or your community. Example: “Computer Repair Minneapolis”. Review the search pages and copy the URL into your spreadsheet for at least the first 10 searches. My first analysis included about 3 pages or so listings. I guess you could say I was a maniac but I really wanted to learn more about each of the businesses I was competing with too. Minneapolis was a large market and go get on page 1 would be an effort to say the least.
Continue doing this until you have a spreadsheet full of your search words and the URL listings of your competition. Take note of the graphic above and all the major non-IT companies who are ranking on page 1. This is pretty sad to see, but you can outrank them in time. In all the years I have been doing my own SEO and SEO for others, getting ahead of them is possible, but takes time and lots of blogs.
TIP! If you want to really get into the analysis, copy the title they used too. This is great learning for when you make your blogs, covered in another tip!
Now review those URL’s. Go see what the competition is doing, look at their website, review their navigation bar. Review their website, take notes. Also review all the search words you have and see how many of those companies are using the search words you want to do. This is your edge, find search words you want and they are not ranking for. I also try to tell my clients to focus on their most expensive services; data recovery, mac repairs, Office 365.
TIP: searching for MSP and managed services are not great search words, mostly because the general public does not know these words. They know “IT Consulting” or “Technology services” and such.
I will close this tip with asking if you have Google Analytics setup for your website. If not, you can setup an account here https://analytics.google.com
If you do have Google Analytic setup, go check your statistics. Export the past month of the “Behavior-Overview” to an Excel spreadsheet. Now you can see all of your blogs and pages and how many clicks they have. For deeper analysis go back a year. As you can see in my graphic below, I have many SEO/Error blogs. These help me with in-bound marketing for clients to find me. This is not what you should be doing now, I will cover SEO/Error blogging in a tip later on.
To close this tip up, do your homework, have fun and if you are new to the tips, be sure to read the tips below! If you want to hire me to help you, check out my seo and marketing help page here https://callthatgirl.biz/marketing-help-for-small-businesses