Learn Marketing and SEO yourself Tip #6

Tip #6

Welcome back folks! If you have read all the first tips and read the SEO for WordPress eBook, you can probably now move onto this tip. If you skipped the eBook, no worries, you’ll just miss the SEO blogging. You can buy a copy here if you want to catch up

Day to day blogging is what I call it for those that have SEO rich blogs up and you’re ready to continue. All SEO needs consistency, no matter if you pay another company, me or do it yourself. Some folks get lucky though with their SEO hitting on page 1 for an area for a long time. Many of my clients who purchased the 10-blog set, are still on page 1 for their rankings. Let’s discuss your city first as this will help you with the day to day blogging.

If you live in a small town and did your competition check and don’t have much to compete with, then day to day blogging might be overkill. You don’t want to be that company when people search “computer repair + your town” and you own every page 1 rankings. A few is fine, shows that you “know your stuff” but entire page 1 is a bit much ya.

If you live in a medium size town, like 100,000 or so, you have a lot more to compete with. Day to day blogging is well worth your time. And will want to hit on the small towns in your area too. Consider how far you are willing to drive and make a circle on the map. These towns should be on your SEO blogging list and your day to day list too.

For larger cities, day to day blogging works the same for medium town, but you know that you have to work it much harder to get on page one. This is why day to day blogging will be very helpful.

Ok, ready to learn what day to day blogging is? In short, it’s taking your jobs that you do on a daily basis and write a short story about the repair. Example “How we fixed a client’s blue screen of death in our shop in Las Vegas” That’s a really great title, hits the three things people search for. “How to…” and “the issue” and “your town”. Then you tell a story about the fix and how you resolved it. I sometimes give away a lot of free advice in these blogs. Sometimes I skip deep dive solutions because you don’t need to give full details. The folks that can figure it out, will love you and probably follow your blogs. Those that can’t get it to work, will call as you almost got them there and they can say “I did the instructions, but I didn’t get it work”. Now you have some steps on what they did as well.

Readers of blogs tend to trust the blogger. This is how I got so successful with my Outlook blogs. I told a lot of stories and kept telling them. Folks started calling. I did so well with these that I went national in 2013. I closed my stores and only did Outlook. In 2014, I was doing so well I added on Office 365. You can even do one better by doing “Error SEO blogs”. I have had great success with these blogs. I see an error, I Google it and if there are not a lot of “exact” searches, I use those words for the title of the blog. If you use the SEO blogging techniques I teach in the eBook, you can get better ranks as well.

All three work great for me; SEO blogging, day to day blogging and error blogging. After a while, Google will find you an authority of some keywords and reward you with higher ranking. I even get rewarded by beating Microsoft in many searches, I win the “Simple answer” which is like the most used in Google and this is my favorite, I get found now for mixes of search words. Google this “folders applied Gmail Outlook” and my blog ranks twice with that mix. I have created so many blogs with the words Gmail and Outlook that I own many top searches.

Take a look at your top searches and consider doing day to day blogging, I actually enjoy it. I love seeing how my new blogs rank and here is a final tip…if some new issue comes out and you fix it fast/first…good time to do that exact title blog. Try your area first, and hey..try without a town too. You can never tell what blog is going to hit in Google.

If you just found this blog and want to read the first five blogs, here you go http://callthatgirl.com/learn-marketing-and-seo-yourself-blog-series

That’s it for this week folks! I’m busy working on this website, hoping to officially launch at the end of the year. You can now subscribe to the blogs at the top of the widgets on the right and you can also subscribe to my newsletter here https://callthatgirl.biz/keep-up-with-call-that-girl

My new Seo and Marketing services offer training to you and your team, I’m also available for hire to do it. Usually I do the SEO 10 blog setup, then train folks on the rest. I also have a lot of other training and support!  Check out my full list here

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2 thoughts on “Learn Marketing and SEO yourself Tip #6

  • November 12, 2017 at 5:45 pm
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    Some good tips here Lisa. Daily blogging of your repairs – that is some ask! I managed to rank number 1 for many keywords in my local area – this was easy. I can imagine the type of keywords your going after (Outlook etc) must be really hard as your competing with Microsoft and other big brands.

    Reply
  • November 12, 2017 at 6:36 pm
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    Yes, for me it took a long time, but I do compete with them now pretty good. If you want to save money on marketing, the day to day blogging after SEO is a good way to do it affordably. Also note, you can push these out to social media and newsletters 🙂 And if you don’t do it everyday, try a couple of times a week! Thanks for posting Scott!

    Reply

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